Social media is a great way build your business, but to stand out from the crowd you’ll need to avoid these common Twitter marketing mistakes. There are three major aspects to an effective campaign that many people mess up, and this quick guide was created to help you get the best results possible.
Twitter and social media is all about connecting with your ideal audience. You can find out what they like and don’t like, gain feedback directly from prospects and customers, and provide support right through these channels. However, there is one problem I see a lot of marketers running into.
Following Too Many Random Users
A great way to gain new followers is to follow other Twitter users. Any great Twitter marketing strategy will include following others, but you need to do it the right way. Following a surplus of random people in order to increase your follower count is not only a waste of time, but it can actually leave a bad mark on your image.
The truth is that a lot of people value social proof, and when they see you following 1,800 people and only have 600 followers, they deem you as not very important almost immediately. It would be much better if those numbers were the opposite, especially in the eyes of your customer.
If you’re going to follow others to gain followers, make sure you are only following your ideal audience and actually start conversations with them. There is no sense of having a following and no interaction.
Buying Followers To Increase Your Numbers
While I’m not against promoting your Twitter account all over the Internet, buying followers directly is a very common Twitter marketing mistake. Sure, your numbers will go up on your Twitter profile, but that’s about it. A majority of the time, these followers aren’t even real people.
A great alternative is promoting your account on sites like Twitter Counter and Twitter’s native ad system. You can also ask your customers, blog readers, and newsletter subscribers to follow you which would be the best way to grow your Twitter audience by far.
Set And Forget Twitter Marketing
An excellent way to save time and get results is by using a Twitter marketing software like Tweet Adder. You can grow your audience and get website traffic literally on autopilot!
If you decide to invest and utilize a program like this, then you should still take the time to connect with your following. Start conversations, reply to questions, and thank people that share or retweet your stuff. Have this software be used in addition to your strategy (not your only strategy) for best results.
Tweet Adder is one of the most powerful Twitter marketing platforms that you can do for your site and your following. The best part about it is it fits everyone’s budget! There are lots of other marketing platforms out there that charge you every month, but with TweetAdder, you are allowed to try it before you buy it!
Forget Twitter Marketing
One of the most common Twitter marketing mistakes is to forget Twitter marketing altogether. So many users sign up, set up half their profile, and never use it again. There is no wonder why it doesn’t work for them!
If you just spend 10-15 minutes per day on Twitter, you can get some great results. I receive a steady stream of visitors and subscribers without spending much more time than that. You don’t need to spend all day, just remember to spend some time each day.
Incomplete User Profile
If you’re to be taken seriously on Twitter, you will absolutely need to fill out your profile to the fullest extent. This includes a proper head shot, an effective bio, and of course a link to your website. Many people forget to add a full link (including http://), so don’t make that same mistake.
Your profile picture or avatar should be a proper head shot of you. To keep a professional image, it helps if you’re wearing clothes and have a nice smile. Pictures of you at the pool or at the beach in your bathing suit can be shared but shouldn’t be your main picture.
Another profile aspect to take care of is your bio section. This is where people go to find out about you. Include how you help your ideal customer as well as something you yourself like. I take a very personal approach, but you can find your own balance. People can appreciate when marketers occasionally share their hobbies or interests.
Do You Make These Common Twitter Marketing Mistakes?
It’s okay if you are, because you can now fix them and streamline your Twitter marketing efforts. That’s why they are called common mistakes! Sometimes it can be tempting to take the easy route, but it just doesn’t yield the results you’re likely looking for. Check your current marketing campaign for any of these mistakes so you can start getting more out of Twitter.
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